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    Author: André Mackowiak

    Messenger bag made of giant New Super Mario Bros. Wii advertisement

    Cut into 400 unique pieces

    This is probably the coolest swag I got at gamescom 2010. Nintendo Germany was so clever to recycle one of the giant New Super Mario Bros. Wii advertisements, which were placed in major German cities.

    The Nintendo Messenger Bag :: One of 400

    The German company Pro Factory, which is specialized in turning old tarps into bags, tailored the Nintendo ad and produced a limited edition of 400 bags. The high quality bags were gifted to journalists at Nintendo's gamescom business area.

    Nintendo Ads :: Celebrating the release of New Super Mario Bros Wii

    Can you spot the bag's cover on the Super Mario Bros. Wii advertisment?